McLaren Group is globally renowned as one of the world’s most illustrious high-technology brands, encompassing McLaren Racing, McLaren Automotive and McLaren Applied.
Since its foundation in 1963, McLaren has been pioneering and innovating in the competitive world of Formula 1, forging a formidable reputation which has seen the racing team win 20 World Championships and over 180 races.
Building on the success of the F1 team, McLaren formed a high-performance road car business, McLaren Automotive, which continues to set new benchmarks in performance and efficiency.
The high-performance technology arm of the Group, McLaren Applied Technologies, uses technology and insight derived from F1 to extract advantage in motorsport, automotive, public transport and health.
Company’s Keywords:
racing, automotive, marketing, applied technologies, electronic systems, licensing, merchandising
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automotive
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